Since 1987 the JHTA has operated an annual Awards Programme which recognizes individuals and entities which have made outstanding contributions to Jamaica’s tourism industry. Currently the awards are:
- Hotel Employee of the Year.
- Allied Member Service Awards:
- Purveyor
- Local Transportation Attraction
- International Airline.
- Abe Issa Award for Excellence.
- Hotelier of the Year.
- The President's Award.
- Hotel Manager/Supervisor of the Year
- Tourism Employee of the Year
- EXIM Bank Award to JHTA Small Hotel of the Year
- The Lifetime Achievement Award