Mission Statement

To represent the interests of our members, foster their economic and professional growth while contributing to community development and the sustainability of Jamaica’s tourism industry.

Vision Statement

To become the most effective trade association in Jamaica providing superior service to the tourism industry.

Aims & Objectives

  • To promote cooperation amongst hotels and other bodies interested in the tourist industry and afford a means of exchange of information on all matters affecting the hotel and tourist industries of Jamaica.
  • To promote fair and harmonious labour relations between members and their employees and to assist them in labour disputes.
  • To establish and enforce a code of ethics to be followed in all business dealings between hotels in Jamaica, their patrons and other bodies interested in the travel and/or tourist industries.
  • To represent, foster, develop, encourage and improve the tourist industry and to establish standards and make regulations which the Association may, from time to time, deem conducive to the better operation and expansion of the industry.
  • To foster both foreign and local goodwill towards the hotel and tourist industries of Jamaica.
  • To assist in promoting business for its members and particularly in developing every aspect of the tourist industry.
  • To undertake such research, experiments, enquiries and work as shall be considered necessary to develop and improve the tourist industry.
  • To adopt such means, including all types of publicity, promotion and advertisement of making known all aspects of the industry as well as the work of the Association.
  • To promote legislation calculated to benefit, improve and expand the hotel and tourist industries of Jamaica.
  • To settle the policy to be followed annually by members of the Association in respect of the recognition of tour operators, or any other suppliers of business to the members of the Association, the payment of commission and allowance of discounts and refund of deposits, as well as setting guidelines for bonus incentives and net rates.
  • To confer, correspond, deal or enter into any arrangements with any Governments or authorities(supreme, municipal, local or otherwise) or any companies, forms, organizations or persons as may seem conducive to the attainment of the Association’s objectives or any of them.

Who can be a Member?

There are three types of membership:

  • ACTIVE restricted to hotels, with members having voting privileges.
  • ALLIED all categories except hotels, i.e. villas and firms, which provide goods and services to the hotel industry. This member has voting privileges.
  • AFFILIATE open to all categories listed under Allied membership but without voting privileges.
  • As a prerequisite for membership, applicants must be licensed by the Jamaica Tourist Board or the appropriate authority.