Jamaica’s hospitality and tourism industry is preparing to welcome international and local buyers to the 2019 Jamaica Product Exchange (JAPEX) – the most important business generator for Jamaica’s tourism industry.
The Jamaica Hotel and Tourist Association (JHTA), hosts of the annual tourism trade show in collaboration with the Jamaica Tourist Board (JTB), is reporting steady registration by local suppliers and international buyers from traditional and new markets for the trade show at the Montego Bay Convention Centre.
Noting that “JAPEX is a celebration of partnerships between local industry players and the international tour operators, wholesalers and travel agents”, JHTA President, Omar Robinson said. "We are encouraged by the continued interest in brand Jamaica, year after year.”
“We have delegates from the traditional markets like the USA, Canada and the UK including England and Germany and we’re looking forward to welcoming those from new markets like India, Luxembourg, Mexico, Panama, Peru and Spain,”
He noted too that hundreds of travel agents from the USA, Canada and the Caribbean, as well as a strong media contingent will be in attendance.
JAPEX features two full days of buyer/supplier one-on-one meetings, updates and negotiations. In addition to booths mounted by various JHTA-member hotels and attractions and allied companies, there will be a special pavilion for members of the Linkages Committee of the Ministry of Tourism featuring agencies like JAMPRO, the Jamaica Business Development Corporation and the Jamaica Manufacturers & Exporters Association.
Robinson said that “JAPEX in addition to providing the opportunity for buyers and sellers to meet in an atmosphere conducive to doing business, affords buyers the opportunity to experience all the destination has to offer including the cuisine, culture and most importantly, the people. No video, no brochure, no advertisement could ever be as valuable as being on island, enjoying Jamaican hospitality firsthand and having a powerful reference point to sell our attributes to their customers.”
“Each year our suppliers, our JHTA members, take full advantage of the opportunity to showcase their accommodations, attractions, and allied services and the deals they make and business they do at JAPEX, help keep their businesses successful”, Robinson explained.
JAPEX is open to registered buyers and suppliers while invited local dignitaries and industry specialists join for special social events including the Sandals Welcome Party that has become a tradition whenever JAPEX is held in Montego Bay.